The client needed a shirt for their bicycle team and also works construction workers. They wanted a logo that had mountains but also a piece of construction equipment. I went with a mild grunge-style font to tie in the construction theme. I took the silhouette of an excavator for negative space. Overall the client was pleased and order two versions of these shirts.
Clients: Kiewit: Colorado Misc. 2021
Goal: Design Logo for bicycle team shirts
The Approved Design
Ideation Phase
Blue Shirt with Orange Design
