Overview
M.I.N.D wanted to design a digital platform for creative entrepreneurs and businesses. Developing a system that will give creative’s access to professional knowledge in the business of art and design. by creating a digital platform we would introduce creative’s who are interested in going down an entrepreneurial path to turning their ideas, passions, and crafts into viable opportunities. The strategy was to provide educational resources specifically designed through gamification for creative types in subjects covering Finance, Accounting, Investing, Business Law and Regulations. M.I.N.D wanted to build a community that would introduce the creatives to business professionals that wold be willing to be mentors.
Project Goals
● Create a single platform that is both mobile friendly and can run on the desktop
● Provide entrepreneurial resources and education to creatives who have not been financially educated or have the knowledge necessary to start a business
● Create an easier way of sharing passion projects, ideas openly within creative communities and industries
● Design interactive educational resources around gamification and reward system
● Promote networking that goes beyond the screen
● Provide entrepreneurial resources and education to creatives who have not been financially educated or have the knowledge necessary to start a business
● Create an easier way of sharing passion projects, ideas openly within creative communities and industries
● Design interactive educational resources around gamification and reward system
● Promote networking that goes beyond the screen
Screenings to User journeys
M.I.N.D hosted a number of social events for which brought together a community of creative people who are pursuing careers in the creative industry. During the events, screenings would take place with a diverse range of people with different creative skill sets willing to participate in a user interview. The ages of interviewees ranged from 19 – 34 years old. The people who attended were Students, Freelance Designer, and Entrepreneurs starting independent studios. After gathering a large portion of data from the screening I was able to pin point our demographic's need and wants with our user journeys.
Persona 1
Persona 2
USER Flows & site mapping
After the user journeys were completed I was able to move forward to mapping out user flows keeping the user end goal in mind.
● Give the user to be ability to take any class they are be interested in.
● Connect to a friend acquaintance or mentor while maintaining privacy.
● Take there new budding relationship out into the real world.
MIND Platofrm Site Map
UserFlow: Getting an in-person meeting
UserFlow: Taking a class on the platform
Prototyping
During the early stages of the prototyping process, I would do some paper prototypes to test the UI design. The over time the UI would go through iterations based off of heuristic testing within M.I.N.D’s community. The company's original plan was to design for mobile only before deciding to make a web application.
Low-Fi Protoype. V1
