OK-BOSTON is a rollerblading company that skates all over New England and travels across the US making aggressive inline videos. They wanted to take the company further and branch into developing branding and producing merchandise for other rollerblading.
Aggressive inline is not as popular as Skateboarding has been over the past few decades, but a vast majority of people still love to Rollerblade, including me. This was a project I took on to support my fellow rollerblading since it's been something I have been dreaming about doing and a passion I hold very close to myself.
Company: OK BOSTON
Goal: Design for a Boston-based Rollerblade lifestyle brand & Team.
The goal is to branch out into a lifestyle brand applying the mark to apparel such as skate tees, hats, and other rollerblading gear to support the brand and community.
The logo can be applied to other touch points like polyurethane skate wheel graphics.
